December 28, 2022

What is a Lead Magnet? And Why You Really, Really Need One!

What is a Lead Magnet? And Why You Really, Really Need One!

The Not-So-Secret Way to Capture More High-Quality Leads

If you’ve noticed tons of high-value freebies circulating in cyberspace lately, you might be wondering, "What's the catch? Is anybody actually making money from this stuff? 

And if so, how?!!"

Well, let's address the obvious attraction that's happening here . . . 

No, not the how-YOU-doin' kind of attraction (even though ya look stunning today!) *wink* . . . We're, of course, talking about lead magnets.

“Hold up — what’s a lead magnet?”

Thanks for asking - witty headline! (Don’t mind us laughing at our own copywriting jokes here.)

In a nutshell, lead magnets are free gifts you offer potential customers in exchange for their contact info. We’re talkin’ email addresses, social media handles – anything that allows you to connect.

Long story short, if you're looking for more leads (and paying clients!) to increase your revenue fast, you need a lead magnet. Cool? Cool.

The measurable results of magnetic freebies

Now, let’s talk about what makes lead magnets so freakin’ AWESOME – and how you can use them to rake in more revenue.

Exhibit A: Lead magnets drive opt-ins

Is your email list seeing tumbleweeds? It’s time to step out of the marketing wild west and into the 21st century. Since a good lead magnet provides a quick win with no major strings attached, offering one on your opt-in page makes prospects more likely to say, “yes, please!”

Exhibit B: Build BIG-time authority

Don’t underestimate the authority-building power of a good ol’ freebie (or several, for that matter!). As it turns out, companies that increase the number of content offers and landing pages on their site from 10 to 15 see a 55% increase in leads. These days, with so many businesses trying to make a quick buck, a valuable lead magnet can set your brand apart. People will notice that you’re generous and genuinely interested in helping them – which means they’ll keep coming back for more.

Exhibit C: Leads magnets = prospect nurturing

Sharing high-value resources on the regular is a proven way to grow a warm-to-hot list of peeps who will actually read your emails (yes, they do exist!) – and most likely convert into paying customers. After all, if you're giving away crazy-good information for free, your product must be worth the splurge.

Speaking of which . . .

Here’s how to craft a lead magnet that *actually* converts!

According to a recent study, 58.6% of marketers believe that short-form lead magnets have the highest conversion rates.

The key to creating an effective lead magnet is to consider these 3 questions:

  • First and foremost, does it provide an immediate benefit (aka “quick win”)?
  • Is that benefit something your target audience truly wants or needs?
  • Finally, is the freebie easy to access instantly?

  • If you can answer yes to all the above, you've got yourself a winning idea.

    But just in case you’re looking for a little more inspiration, here are a few of our favorite high-converting lead magnets . . .

    Skyrocket your following with a free eBook or how-to guide

    Raise your hand if you love free knowledge! (Hint: If you’re still reading this, one arm should definitely be in the air.)

    Offering an informative resource is one way to attract more email subscribers. But taking your list to new heights doesn't literally have to be rocket science!

    Just follow these simple tips:

    1. Start with a catchy title and attention-grabbing hook
    2. Make sure the content is relevant to your target audience
    3. Keep it short, sweet, and step-by-step (no one wants to read a novel!)
    4. Write in a style that's straightforward – but still packs punches of personality!
    5. Use visuals and infographics to keep your readers engaged
    6. Don’t forget to conclude with a strong call-to-action
    7. Finally? Promote, promote, promote!!!

    And voila! If you can nail all that, you're well on your way to email list domination.

    Why templates make mega-successful lead magnets

    Formulas and templates are the stuff of legend when it comes to generating leads. People love 'em because they're easy to make – and usually get great results!

    But there’s another reason why templates are so on-fire these days . . .

    To put it politely, people prefer the path of least resistance. Especially nowadays – with instant gratification, and all that. Ya dig?

    What we’re tryin’ to say is: templates make things easier. With a formula or a blueprint, all someone has to do is fill in the blanks . . . and boom.

    Success with zero stress. 

    For example, if you're a business coach, your freebie could be a sales funnel strategy template. Or, if you're a weight loss coach, you might offer a weekly meal plan worksheet.

    The possibilities are endless. As long as your template or formula is useful and relevant, your target audience will be all, "Helpful blueprints delivered in a fill-in-the-blank format?!! Sign. Me. UP!!!"

    Be your own producer of a mini-series

    A mini-series is another popular lead magnet. But what the heck is a mini-series?

    . . . We like to think of it as a mini-course. Basically, it’s a binge-friendly series of short videos, blog posts, or even emails focused on a specific topic.

    You can pack a lot of valuable content into a mini-series, and people will appreciate having it all delivered in small, manageable chunks. Ideally, each installment of a mini-series should take under 10 minutes to consume – the perfect length for keeping people engaged withOUT overwhelming them.

    And the *biggest* reason we recommend offering a mini-series? In addition to growing your email list, it’s a great way to show off your expertise on a particular topic.

    More authority, more trust, more clients? Check, check, and check.

    Webinars: The historic holy grail of lead gen

    Ah, webinars . . .

    One of the most hotly debated lead magnets. 

    See, some people think webinars are outdated. (Of course, some people also think Brad Pitt is an average-looking guy!) 

    In other words? Those people are wrong.

    Webinars provide off-the-chart engagement. Because they’re so interactive, people are more likely to pay attention and retain the information they learn. Win-win, right?!!

    And they convert better, too! 

    As of 2022, the average webinar attendee conversation rate is 55%. That’s one of the highest among all the lead magnets we've talked about. 

    As long as you promote the heck out of your webinar and deliver top-notch content, you'll be generating red-hot leads in no time!

    Imagine what your biz could look like with a successful lead magnet

    In case we haven’t made it clear enough (LOL but seriously!) – lead magnets are an essential part of any marketing strategy.

    Without one, you're missing out on a major opportunity to attract new leads and grow your business. 

    Picture this moment a few months or weeks (maybe even days!) from now...

    Your lead magnet allows you to tap into a new market of potential customers. People are opting into your email list left and right. And they're *excited* about it! Because they can't wait to see what you have in store for them next.

    And you're seeing a major return on investment. After all, more leads = more sales.

    Who knew something so simple could make such a huge impact?

    Better question . . . 

    Want that vision to become a reality?

    Attract your dream clients with a done-for-you lead magnet

    Let our team handle your new lead magnet, while you continue to focus on what you're best at – running your biz like a literal BOSS! From the opt-in page to the social ads (and all the copy in between!) we’ve got you covered.

    Moxie’s expert copywriters know how to craft a high-value lead magnet that converts prospects into paying clients. Plus, we'll make sure to fit your brand voice – so it sounds exactly like you!

    Ready to start attracting more leads (and multiplying that moola)? Order your conversion-cranking lead magnet today.