There's been a lot of talk lately about the death of copywriting. With the rise of artificial intelligence (A.I.) and the increased use of automation, it's only natural to wonder if human copywriters will soon be a thing of the past.
But are these fears founded? Will A.I. really lead to the downfall of copywriting as we know it? In short, no. While A.I. and automation definitely have their place in modern marketing, they're not going to kill off human copywriters any time soon (whew!).
And here's why:
A.I. can't replicate the human touch
No matter how advanced A.I. gets, it will never be able to replicate the human touch that is so essential to great copywriting. Machines can crunch data and come up with seemingly human-like responses, but they lack the empathy, imagination, and ability to understand the emotion that is needed to create truly great copy.
And unlike other aspects of marketing that can be easily automated, true copywriting is an art, and like most art forms, it requires passion, creativity, and most importantly . . . talent – which no A.I. technology is able to produce.
Robotic copy is often stiff and unnatural (surprise, surprise!)
Another problem with A.I.-generated copy is that it often comes across as stiff and unnatural. This is because machines cannot yet replicate the natural flow and rhythm of human speech. As a result, A.I.-generated copy often sounds like a robot wrote it—which isn't exactly what most companies are going for these days.
So unless your brand sounds like C-3PO from Star Wars, you probably want an actual human to do the heavy lifting.
Copywriting is about more than just stringing together words that sell.
At its core, copywriting is about more than just stringing together words that sell; it's also about understanding people and what motivates them to buy products or services. And while A.I. may be good at analyzing data, it's not good at understanding people—at least not yet.
This is why effective copywriting requires art and science, something that A.I. simply cannot replicate.
So there you have it: three reasons why human copywriters are here to stay—for good. Does this mean there's no place for A . I . in copywriting? Of course not! Used correctly, A.I. can be an incredibly valuable tool for brainstorming ideas, generating headlines, and even performing basic research.
But when it comes to creating truly great, human-centered copy, there's still no substitute for a real live human being.
Looking for some insanely talented humans to write words that sell for your brand? Take a peek at our copy offerings here, and we’ll show you how the mere mortals at Moxie Copywriting make it happen!