Are you as credible as you *think* you are?
Nope – not a trick question. For coaches, consultants, and service providers, credibility is everything.
. . . And by everything, we mean it’s the *secret sauce* to transforming those looky-loos into dedicated students, long-term clients, and repeat customers.
You’ve heard it before — people invest in courses, 1:1 sessions, and services with who they know, like, and TRUST.
What are you doing *consistently* to have your target audience at hello?
. . . To scale your biz to six figures, you need to know the answer to this question.
And thankfully, you’ve got one of the industry’s best copywriting agencies here to help you out (*bats eyelashes*).
Our copy experts have the experience (& know-how) to help you build credibility with authority-building copy.
Five, Fool-Proof Ways to Boost Credibility
It doesn’t matter who you are — a heart-centered coach, agency owner, consultant, or realtor — credibility builds trust.
(It’s the key to warming customers’ hearts and wallets.)
Check out these tried-and-true credibility boosters . . .
- Say Hi! (Yup! Introduce yourself).)
It doesn’t matter what you’re selling – people won’t buy it from a stranger. The good news is that introducing yourself is ultra-easy. (Hey, we all do it practically every day!)
Your target audience needs to know WHO you are and exactly HOW you can help them.
Check out two super effective ways to build trust . . .
- Record a video introduction. You don’t need any fancy videographer set up. But we do recommend a pro video script to keep your message clear, compelling, and on track. And be sure to use your video on your website, landing pages, and in your ads.
- Add a professional bio to your website and landing pages. And use a micro version of it for social media platforms. Wondering what to include in your bio? Share your educational background, accolades, and a bit of your personal life, but lead with what you bring to the table.
Not only do these assets put a face to your brand name, but they also help build trust and connection with your target audience. (And that leads to conversions!)
So, if you don’t already have a story-driven bio that showcases your awesomeness, our world-class writers and editors are here to help.
- Display Media and Brand Logos (That’s right! Showcase Your Success)
Let your audience know about the media outlets and brands who *already* trust you.
Place your “as seen on” media logos and client logos on your website. But be super intentional about only using logos that align with your brand.
And position them so they’re prominent, but not distracting.
If you guest on podcasts or are featured in publications, ask permission to use their logos for social proof.
Pro Tip: Never display logos without permission to avoid the risk of litigation.
- Case Studies, Stats, and Data Points (Oh my!)
We’re all about turbo-charging copy with words that sell. However, even the *most* conversion-cranking copy benefits from a numerical boost.
(That’s right! Your eye-popping stats and compelling data.)
Weave your stats and data points strategically on your website, in your sales copy, proposals, and pitches. (But don’t stop there!)
Those impressive facts and figures convert even better inside a killer case study.
A case study — gives your target audience a sneak peek at how you get things done — shares the high praise from the featured client — confirms your expertise. It’s *proof positive* that you deliver as promised. (Off the charts trust factor!)
- Let Your Testimonials and Reviews Do the Talking.
Yup! Your read the testimonials and reviews for whatever you’re in the market for. And so do your potential customers.
They want to weigh the pros and cons of your offers, by getting the juicy deets from people who know firsthand.
It’s social proof that you’re *the real deal* . . .
- Nine out of ten people trust what a customer says about a business more than what the business says about itself.
- And customers are likely to spend 31% more with a business that has good customer testimonials.
THIS is why you need to sprinkle testimonials and reviews all over your website, ad copy, and landing pages. (Bring home the bacon!)
- Take Advantage of User-Generated Content.
User-generated content (AKA original, brand-specific content created by customers for social media) is trending in a major way. (Hello, influencer culture!)
. . . That’s because ads featuring UGC are more organic than traditional ones. You can leverage your social proof to attract more *perfect fit* clients for your offer and foster next-level trust.
One of the easiest ways of snagging UGC is in the form of short-form videos, which — newsflash — are all the rage right now. So, if your target audience is already super active on TikTok and Instagram, why not crowdsource their footage?
And make it easier for them to sing your praises by creating branded hashtags and encouraging your raving fans to spread the word.
Ready to Skyrocket Your Credibility?
Our highly-vetted team of writers and editors have the experience (& know-how) to craft high-converting copy to position you as an expert in your industry.
Get your tailor-made case studies, video scripts, professional bios, and so much more to boost your credibility and earn the trust of your target audience.
So, what are you waiting for? Order your expertly curated copy today.